Plans for North Amherst Overlay District Advance

Schematic for proposed densification at Puffton Village on North Pleasant street. Buildings in Yellow are to be three stories, blue are five stories and brown are seven stories. Areas in grey designate parking. Photo: amherstma.gov
Report on the Meeting of the Amherst Planning Board, June 18, 2025
This meeting was held over Zoom and was recorded.
Present
Doug Marshall (Chair), Johanna Neumann, Bruce Coldham, Fred Hartwell, Jesse Mager, and Karin Winter.
Staff: Nate Malloy (Senior Planner) and Pam Field Sadler (Assistant).
Plans for North Amherst Overlay Zone Proceed
The Planning Board has been working on a way to increase housing by allowing additional units in the apartment complexes along North Pleasant Street. To this aim, Bruce Coldham developed a model using Puffton Village, which is also off of North Pleasant Street, as an example. Puffton Village occupies a 44-acre site with a stream running through it. It currently has about 370 units.
Coldham’s model includes a 100-foot buffer from the stream and proposed apartment blocks of three, five, and seven stories, with the lower buildings located closest to North Pleasant Street and 80 feet between buildings. Using his plans, he estimates that the site could hold over 1,000 units, a three to fourfold increase in density.
Jesse Mager thought Coldham’s plan had too much parking, with 1,440 spaces planned. He thought that the complex was close to UMass and that many residents would bicycle or walk. Coldham stated that, even with the increased density, the impervious lot coverage was only 47%, well below the 85% allowed in the University Drive overlay. He recommended increasing the required number of affordable units from the 12% mandated by the current Inclusionary Zoning Bylaw to 15%-18% and maybe requiring the developer to create a multi-use path to UMass on the west side of the property to take some of the pressure off North Pleasant Street. Planning Board chair Doug Marshall, however, said he felt that a western path would be rarely used because it would not lead to the central part of campus.
Other issues raised were the adequacy of the sewer main in the area, which Superintendent of Public Works Guilford Mooring said would need to be replaced if so many units were added. Malloy said that the police and fire departments were worried about being able to handle emergencies with the increased density. He said that they expressed concern that amenities such as picnic areas and basketball courts could be congregation sites that could lead to disturbances or interfere with EMS response. Marshall said that public safety representatives should look at the site in terms of emergency response capacity.
Traffic mitigation was a big issue in the feedback the Planning Board has received on the proposal, according to…?. Janet Keller said that traffic is congested on North Pleasant Street most days when the university is in session. She also noted that one complex owner recently asserted that neither property managers nor emergency responders could handle more than the number of disturbances they are handling now, let alone what might be expected with three times the number of residents.
Coldham suggested that the Planning Board hold public meetings to obtain more robust feedback on the overlay proposal.
Hearings for Munson Accessible Walkway and Atkins Corner Mixed-use Development Postponed Until July
The town is waiting to get input from the Commission for People with Disabilities on the proposed accessible walkway from the south entrance of the Munson Memorial Library and Archipelago Investments is still waiting for approval from the Conservation Commission of its 140-unit mixed-use building proposed for Atkins corner. Planning Board public hearings on both issues were thus postponed until the July 16 meeting.
Coldham asked why the disabilities commission needed to review the Munson plans since it was such a small project and regulations for construction of accessible walkways exist. He said, “It just seemed to me that engagement with every available committee can’t be good for business. What can the disability committee add to what isn’t already so clearly outlined in the regulations? It seemed like an example of an overreach.”
Malloy explained that the Commission for People with Disabilities has members with different kinds of impairment who can offer a different perspective on a project, such as material or lighting. The existing code is the minimum requirements. He added that the town was rushing to get this project underway, so did not follow the usual process of notifying the commission for input. Planning Board member Karin Winter noted that, in this case, the whole purpose of the grant was to make the entrance accessible, so it was appropriate to get the disability commission involved.
Housing Production Plan Unanimously Approved
Although several members of the Planning Board admitted that they had not had the chance to thoroughly study the final version of the Housing Production Plan (HPP) prepared by Barrett Planning Group, they felt that they were familiar enough with earlier versions to vote to approve it and recommend it to the Town Council for acceptance. The plan estimates that Amherst will need 700 to 900 more housing units in the next five years.
Malloy noted that the consultants had a hard time quantifying the number of UMass students who consider themselves among Amherst residents. The university did not keep records of students in off-campus housing until 2020. He said that emphasis of the HPP was on creating enough affordable housing and appropriately densifying housing in different zoning districtHe said that it is up to the town to determine what is the right density of housing and to specify housing types or styles.
“ Malloy noted that the consultants had a hard time quantifying the number of UMass students who consider themselves among Amherst residents. The university did not keep records of students in off-campus housing until 2020.”
Seriously? As I am clearly not a deep thinker, could someone please explain why simple math (e.g., number of enrolled, minus on-campus residential assignments) would not provide an “educated guess”. Geesh…
Plans to increase density at Puffton Village while creating a substantial stream buffer are good, but tripling or quadrupling the overall population there may be disruptive in many ways.
Here are some questions we asked NI (Natural Intelligence :https://www.igi-global.com/dictionary/natural-intelligence-ni/115841) this morning, along with NI’s answers:
If you build it, will they come? UMass is hinting at lower enrollments next year, and long-term demographic models suggest that trend will continue.
A “field of dreams” or a pipe dream? As the DPW Superintendent points out, the present waste pipe — and perhaps the existing treatment plant? — isn’t big enough.
More people, more cars? It’s difficult — or at times impossible — to reach Amherst from the nearby major metropolitan areas by train or bus, so projects of this magnitude should also be linked to improvements in the public transportation infrastructure of greater New England.
Can traffic conditions on North Pleasant Street get any worse? The late Stephen Puffer himself, along with Puffton Village manager Steve Walczak, former Conservation Director Peter Westover, late Finance Committee member Art Swift, and your truly hiked that “western path” route together nearly 3 decades ago to assess its utility for accessing campus. Since then, construction more housing at the western edge of the Farview neighborhood, along with the redevelopment of the UMass graduate student housing just south of Puffton Village, makes such a path even more useful and accessible; the new UMass campus parking lots in that direction shorten the path; and at the southern end of the path, the expanding of the Manning College along Governers Drive changes the center of mass of the UMass campus.
So, along with NI’s suggestions, let’s add one more:
Just as we have the Swift Way at the south end of the UMass campus, why not add the “Puffer Path” at the north end?
Fitting tributes to them both!!!
I am curious .. if I am reading this correctly . A member of the planning board,is pitching a concept to fellow members, from his seat as a member ? And then encouraging further action by the town . Any conflict of interest here ?
The Swift Way balanced by the Puffers Path. I am all for it! Hetty
Which sewer main will take priority? 1. A new larger sewer pipe system to handle the proposed building of additional units at Puffton Village or…. 2. Installation of sewer lines and connections to the homes that are currently on septic systems located near e.coli positive Puffers Pond. What is the sewer system installation and upgrade plan for Amherst? Does the Planning Board coordinate “visions” with the plans from town Departments?